Market Management Capabilities of Business-to-Business Firms

Thomas Ritter

Market Management Capabilities of Business-to-Business Firms

Department of Marketing

Research output: Contribution to conference › Paper › Research

Original language	English
Publication date	2005
Number of pages	7
Publication status	Published - 2005
Event	Paper presented at the 21st International Conference on Industrial Marketing and Purchasing, Rotterdam, September 1-3, 2005 - Duration: 30 Jun 2010 → …

Conference

Conference	Paper presented at the 21st International Conference on Industrial Marketing and Purchasing, Rotterdam, September 1-3, 2005
Period	30/06/2010 → …

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@conference{a64f3770dd1611db84f6000ea68e967b,

title = "Market Management Capabilities of Business-to-Business Firms",

keywords = "Markedsf{\o}ring, Markedsf{\o}ringsledelse, B2B-markedsf{\o}ring",

author = "Thomas Ritter",

note = "Opstilling: 658.800 rit L{\o}be nr.: 059057 Sider: 7; Paper presented at the 21st International Conference on Industrial Marketing and Purchasing, Rotterdam, September 1-3, 2005 ; Conference date: 30-06-2010",

year = "2005",

language = "English",

}

TY - CONF

T1 - Market Management Capabilities of Business-to-Business Firms

AU - Ritter, Thomas

N1 - Opstilling: 658.800 rit Løbe nr.: 059057 Sider: 7

PY - 2005

Y1 - 2005

KW - Markedsføring

KW - Markedsføringsledelse

KW - B2B-markedsføring

M3 - Paper

T2 - Paper presented at the 21st International Conference on Industrial Marketing and Purchasing, Rotterdam, September 1-3, 2005

Y2 - 30 June 2010

ER -