Market Management Capabilities of Business-to-Business Firms

Research output: Contribution to conferencePaperResearch

Original languageEnglish
Publication date2005
Number of pages7
Publication statusPublished - 2005
EventPaper presented at the 21st International Conference on Industrial Marketing and Purchasing, Rotterdam, September 1-3, 2005 -
Duration: 30 Jun 2010 → …

Conference

ConferencePaper presented at the 21st International Conference on Industrial Marketing and Purchasing, Rotterdam, September 1-3, 2005
Period30/06/2010 → …

Cite this

Ritter, T. (2005). Market Management Capabilities of Business-to-Business Firms. Paper presented at Paper presented at the 21st International Conference on Industrial Marketing and Purchasing, Rotterdam, September 1-3, 2005, .