Market Management Capabilities of Business-to-Business Firms

Research output: Contribution to conferencePaperResearch

Original languageEnglish
Publication date2005
Number of pages7
Publication statusPublished - 2005
EventPaper presented at the 21st International Conference on Industrial Marketing and Purchasing, Rotterdam, September 1-3, 2005 -
Duration: 30 Jun 2010 → …

Conference

ConferencePaper presented at the 21st International Conference on Industrial Marketing and Purchasing, Rotterdam, September 1-3, 2005
Period30/06/2010 → …

Cite this

Ritter, T. (2005). Market Management Capabilities of Business-to-Business Firms. Paper presented at Paper presented at the 21st International Conference on Industrial Marketing and Purchasing, Rotterdam, September 1-3, 2005, .
Ritter, Thomas. / Market Management Capabilities of Business-to-Business Firms. Paper presented at Paper presented at the 21st International Conference on Industrial Marketing and Purchasing, Rotterdam, September 1-3, 2005, .7 p.
@conference{a64f3770dd1611db84f6000ea68e967b,
title = "Market Management Capabilities of Business-to-Business Firms",
keywords = "Markedsf{\o}ring, Markedsf{\o}ringsledelse, B2B-markedsf{\o}ring",
author = "Thomas Ritter",
note = "Opstilling: 658.800 rit L{\o}be nr.: 059057 Sider: 7; null ; Conference date: 30-06-2010",
year = "2005",
language = "English",

}

Market Management Capabilities of Business-to-Business Firms. / Ritter, Thomas.

2005. Paper presented at Paper presented at the 21st International Conference on Industrial Marketing and Purchasing, Rotterdam, September 1-3, 2005, .

Research output: Contribution to conferencePaperResearch

TY - CONF

T1 - Market Management Capabilities of Business-to-Business Firms

AU - Ritter, Thomas

N1 - Opstilling: 658.800 rit Løbe nr.: 059057 Sider: 7

PY - 2005

Y1 - 2005

KW - Markedsføring

KW - Markedsføringsledelse

KW - B2B-markedsføring

M3 - Paper

ER -

Ritter T. Market Management Capabilities of Business-to-Business Firms. 2005. Paper presented at Paper presented at the 21st International Conference on Industrial Marketing and Purchasing, Rotterdam, September 1-3, 2005, .