Original language | English |
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Title of host publication | Product Market Integration : A Multifaceted Approach |
Editors | Helena Guimaraes, Ana Paula Faria |
Number of pages | 10 |
Place of Publication | Bingley |
Publisher | Emerald Group Publishing |
Publication date | 2010 |
Pages | 37-47 |
Chapter | 2 |
ISBN (Print) | 9781849509862 |
Publication status | Published - 2010 |
Series | International Business and Management |
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Volume | 26 |
ISSN | 1876-066X |