Market Disruption: Launching Radical Innovations into Business Markets

    Research output: Contribution to conferencePaperResearchpeer-review

    Original languageEnglish
    Publication date2016
    Number of pages2
    Publication statusPublished - 2016
    EventISBM Academic Conference 2016: Advances in B-to-B Marketing - Emory University, Goizueta Business School, Atlanta, Georgia, United States
    Duration: 3 Aug 20164 Aug 2016


    ConferenceISBM Academic Conference 2016
    LocationEmory University, Goizueta Business School
    Country/TerritoryUnited States
    CityAtlanta, Georgia
    Internet address


    • Market innovation
    • Disruption
    • Business model
    • Business market

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