Market Disruption: Launching Radical Innovations into Business Markets

    Research output: Contribution to conferencePaperResearchpeer-review

    Original languageEnglish
    Publication date2016
    Number of pages2
    Publication statusPublished - 2016
    EventISBM Academic Conference 2016: Advances in B-to-B Marketing - Emory University, Goizueta Business School, Atlanta, Georgia, United States
    Duration: 3 Aug 20164 Aug 2016
    http://isbm.smeal.psu.edu/research/academic-conferences-and-events/academic-conference-detailed-schedule-2016.pdf

    Conference

    ConferenceISBM Academic Conference 2016
    LocationEmory University, Goizueta Business School
    CountryUnited States
    CityAtlanta, Georgia
    Period03/08/201604/08/2016
    Internet address

    Bibliographical note

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    Keywords

    • Market innovation
    • Disruption
    • Business model
    • Business market

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