Markedskommunikation

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

Original language	Danish
Title of host publication	Modtageren som medproducent : Nye tendenser i virksomhedskommunikation
Editors	Jørn Helder, Leif Pjetursson
Place of Publication	København
Publisher	Samfundslitteratur
Publication date	1999
Pages	275-322
ISBN (Print)	8759307838
Publication status	Published - 1999

Handle.net

@inbook{25532310c02511db9769000ea68e967b,

title = "Markedskommunikation",

keywords = "Markedskommunikation",

author = "Mogens Bjerre and Karin Tollin",

note = "Opstilling: 441 mod L{\o}be nr.: 996558",

year = "1999",

language = "Dansk",

isbn = "8759307838",

pages = "275--322",

editor = "J{\o}rn Helder and Leif Pjetursson",

booktitle = "Modtageren som medproducent",

publisher = "Samfundslitteratur",

address = "Danmark",

}