Markedsinnovation, disruption og fornyelse

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageDanish
Title of host publicationMarkedsføring : Teori og praksis
EditorsJens Graff
Number of pages11
Place of PublicationFrederiksberg
PublisherSamfundslitteratur
Publication date2020
Pages316-326
Chapter15
ISBN (Print)9788759328781
ISBN (Electronic)9788759336342
Publication statusPublished - 2020

Cite this

Duus, H. J. (2020). Markedsinnovation, disruption og fornyelse. In J. Graff (Ed.), Markedsføring: Teori og praksis (pp. 316-326). Frederiksberg: Samfundslitteratur.