Markedsinnovation, disruption og fornyelse

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageDanish
Title of host publicationMarkedsføring : Teori og praksis
EditorsJens Graff
Number of pages11
Place of PublicationFrederiksberg
PublisherSamfundslitteratur
Publication date2020
Pages316-326
Chapter15
ISBN (Print)9788759328781
ISBN (Electronic)9788759336342
Publication statusPublished - 2020

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