@book{8f6f41743406428b983f9d94a3a71e6c,
title = "Marka Giri{\c s}imi: Kurumsal Markala{\c s}ma ile {\c S}irket Stratejisini, K{\"u}lt{\"u}r{\"u}n{\"u} ve Kimliğini Uyumlu Hale Getirme Y{\"o}ntemleri",
author = "Hatch, {Mary Jo} and Majken Schultz",
note = "Turkish edition of {"}Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding{"} (2008). ",
year = "2011",
language = "Tyrkisk",
isbn = "9786055467074",
publisher = "Brandage Yayinlari",
address = "Tyrkiet",
}