Managing the Unmanageable: The Professionalization of Market and Consumer Research in Post-War Europe

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Transformations of Retailing in Europe after 1945
Editors	Ralph Jessen, Lydia Langer
Place of Publication	Farnham
Publisher	Ashgate
Publication date	2012
Pages	163-178
Chapter	10
ISBN (Print)	9781409424444
Publication status	Published - 2012

Handle.net

@inbook{ddfebd1986d2478e95566be87ee224be,

title = "Managing the Unmanageable: The Professionalization of Market and Consumer Research in Post-War Europe",

author = "Stefan Schwarzkopf",

year = "2012",

language = "English",

isbn = "9781409424444",

pages = "163--178",

editor = "Ralph Jessen and Lydia Langer",

booktitle = "Transformations of Retailing in Europe after 1945",

publisher = "Ashgate",

address = "United Kingdom",

}