Managing the Unmanageable: The Professionalization of Market and Consumer Research in Post-War Europe

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

LanguageEnglish
Title of host publicationTransformations of Retailing in Europe after 1945
EditorsRalph Jessen, Lydia Langer
Place of PublicationFarnham
PublisherAshgate
Date2012
Pages163-178
Chapter10
ISBN (Print)9781409424444
StatePublished - 2012

Cite this

Schwarzkopf, S. (2012). Managing the Unmanageable: The Professionalization of Market and Consumer Research in Post-War Europe. In R. Jessen, & L. Langer (Eds.), Transformations of Retailing in Europe after 1945 (pp. 163-178). Farnham: Ashgate.
Schwarzkopf, Stefan. / Managing the Unmanageable : The Professionalization of Market and Consumer Research in Post-War Europe. Transformations of Retailing in Europe after 1945 . editor / Ralph Jessen ; Lydia Langer. Farnham : Ashgate, 2012. pp. 163-178
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Schwarzkopf, S 2012, Managing the Unmanageable: The Professionalization of Market and Consumer Research in Post-War Europe. in R Jessen & L Langer (eds), Transformations of Retailing in Europe after 1945 . Ashgate, Farnham, pp. 163-178.

Managing the Unmanageable : The Professionalization of Market and Consumer Research in Post-War Europe. / Schwarzkopf, Stefan.

Transformations of Retailing in Europe after 1945 . ed. / Ralph Jessen; Lydia Langer. Farnham : Ashgate, 2012. p. 163-178.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

TY - CHAP

T1 - Managing the Unmanageable

T2 - The Professionalization of Market and Consumer Research in Post-War Europe

AU - Schwarzkopf,Stefan

PY - 2012

Y1 - 2012

M3 - Book chapter

SN - 9781409424444

SP - 163

EP - 178

BT - Transformations of Retailing in Europe after 1945

PB - Ashgate

CY - Farnham

ER -

Schwarzkopf S. Managing the Unmanageable: The Professionalization of Market and Consumer Research in Post-War Europe. In Jessen R, Langer L, editors, Transformations of Retailing in Europe after 1945 . Farnham: Ashgate. 2012. p. 163-178.