Managing the Unmanageable: The Professionalization of Market and Consumer Research in Post-War Europe

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Original languageEnglish
Title of host publicationTransformations of Retailing in Europe after 1945
EditorsRalph Jessen, Lydia Langer
Place of PublicationFarnham
PublisherAshgate
Publication date2012
Pages163-178
Chapter10
ISBN (Print)9781409424444
Publication statusPublished - 2012

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