Managing the Strong Corporate Brand Across Internal and External Stakeholders: Maintaining a Variety of Interpretations or Jumping between Icefloes Thawing in the Media Ocean

Mette Morsing, Jan Kristensen

    Research output: Contribution to conferencePaperResearch

    Conference

    ConferenceThe 4th International Conference on Corporate Reputation Identity and Competitiveness
    Number4
    CountryDenmark
    CityKøbenhavn
    Period18/05/200020/05/2000

    Keywords

      Cite this

      Morsing, M., & Kristensen, J. (2000). Managing the Strong Corporate Brand Across Internal and External Stakeholders: Maintaining a Variety of Interpretations or Jumping between Icefloes Thawing in the Media Ocean. Paper presented at The 4th International Conference on Corporate Reputation Identity and Competitiveness, København, Denmark.
      Morsing, Mette ; Kristensen, Jan. / Managing the Strong Corporate Brand Across Internal and External Stakeholders : Maintaining a Variety of Interpretations or Jumping between Icefloes Thawing in the Media Ocean. Paper presented at The 4th International Conference on Corporate Reputation Identity and Competitiveness, København, Denmark.
      @conference{6591ef20c02411db9769000ea68e967b,
      title = "Managing the Strong Corporate Brand Across Internal and External Stakeholders: Maintaining a Variety of Interpretations or Jumping between Icefloes Thawing in the Media Ocean",
      keywords = "Corporate branding",
      author = "Mette Morsing and Jan Kristensen",
      note = "Opstilling: 659.18 mor L{\o}be nr.: 008930 (Se ogs{\aa} l{\o}benr. 008477) Sider: 23; null ; Conference date: 18-05-2000 Through 20-05-2000",
      year = "2000",
      language = "English",

      }

      Managing the Strong Corporate Brand Across Internal and External Stakeholders : Maintaining a Variety of Interpretations or Jumping between Icefloes Thawing in the Media Ocean. / Morsing, Mette; Kristensen, Jan.

      2000. Paper presented at The 4th International Conference on Corporate Reputation Identity and Competitiveness, København, Denmark.

      Research output: Contribution to conferencePaperResearch

      TY - CONF

      T1 - Managing the Strong Corporate Brand Across Internal and External Stakeholders

      T2 - Maintaining a Variety of Interpretations or Jumping between Icefloes Thawing in the Media Ocean

      AU - Morsing,Mette

      AU - Kristensen,Jan

      N1 - Opstilling: 659.18 mor Løbe nr.: 008930 (Se også løbenr. 008477) Sider: 23

      PY - 2000

      Y1 - 2000

      KW - Corporate branding

      M3 - Paper

      ER -

      Morsing M, Kristensen J. Managing the Strong Corporate Brand Across Internal and External Stakeholders: Maintaining a Variety of Interpretations or Jumping between Icefloes Thawing in the Media Ocean. 2000. Paper presented at The 4th International Conference on Corporate Reputation Identity and Competitiveness, København, Denmark.