Managing the Strong Corporate Brand Across Internal and External Stakeholders: Maintaining a Variety of Interpretations or Jumping between Icefloes Thawing in the Media Ocean

Mette Morsing, Jan Kristensen

    Research output: Contribution to conferencePaperResearch

    Original languageEnglish
    Publication date2000
    Publication statusPublished - 2000
    EventThe 4th International Conference on Corporate Reputation Identity and Competitiveness - København, Denmark
    Duration: 18 May 200020 May 2000
    Conference number: 4

    Conference

    ConferenceThe 4th International Conference on Corporate Reputation Identity and Competitiveness
    Number4
    CountryDenmark
    CityKøbenhavn
    Period18/05/200020/05/2000

    Cite this

    Morsing, M., & Kristensen, J. (2000). Managing the Strong Corporate Brand Across Internal and External Stakeholders: Maintaining a Variety of Interpretations or Jumping between Icefloes Thawing in the Media Ocean. Paper presented at The 4th International Conference on Corporate Reputation Identity and Competitiveness, København, Denmark.
    Morsing, Mette ; Kristensen, Jan. / Managing the Strong Corporate Brand Across Internal and External Stakeholders : Maintaining a Variety of Interpretations or Jumping between Icefloes Thawing in the Media Ocean. Paper presented at The 4th International Conference on Corporate Reputation Identity and Competitiveness, København, Denmark.
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    title = "Managing the Strong Corporate Brand Across Internal and External Stakeholders: Maintaining a Variety of Interpretations or Jumping between Icefloes Thawing in the Media Ocean",
    keywords = "Corporate branding",
    author = "Mette Morsing and Jan Kristensen",
    note = "Opstilling: 659.18 mor L{\o}be nr.: 008930 (Se ogs{\aa} l{\o}benr. 008477) Sider: 23; null ; Conference date: 18-05-2000 Through 20-05-2000",
    year = "2000",
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    Managing the Strong Corporate Brand Across Internal and External Stakeholders : Maintaining a Variety of Interpretations or Jumping between Icefloes Thawing in the Media Ocean. / Morsing, Mette; Kristensen, Jan.

    2000. Paper presented at The 4th International Conference on Corporate Reputation Identity and Competitiveness, København, Denmark.

    Research output: Contribution to conferencePaperResearch

    TY - CONF

    T1 - Managing the Strong Corporate Brand Across Internal and External Stakeholders

    T2 - Maintaining a Variety of Interpretations or Jumping between Icefloes Thawing in the Media Ocean

    AU - Morsing, Mette

    AU - Kristensen, Jan

    N1 - Opstilling: 659.18 mor Løbe nr.: 008930 (Se også løbenr. 008477) Sider: 23

    PY - 2000

    Y1 - 2000

    KW - Corporate branding

    M3 - Paper

    ER -

    Morsing M, Kristensen J. Managing the Strong Corporate Brand Across Internal and External Stakeholders: Maintaining a Variety of Interpretations or Jumping between Icefloes Thawing in the Media Ocean. 2000. Paper presented at The 4th International Conference on Corporate Reputation Identity and Competitiveness, København, Denmark.