Managing the Strong Corporate Brand Across Internal and External Stakeholders: Maintaining a Variety of Interpretations or Jumping between Icefloes Thawing in the Media Ocean

Mette Morsing, Jan Kristensen

    Research output: Contribution to conferencePaperResearch

    Original languageEnglish
    Publication date2000
    Publication statusPublished - 2000
    EventThe 4th International Conference on Corporate Reputation Identity and Competitiveness - København, Denmark
    Duration: 18 May 200020 May 2000
    Conference number: 4

    Conference

    ConferenceThe 4th International Conference on Corporate Reputation Identity and Competitiveness
    Number4
    CountryDenmark
    CityKøbenhavn
    Period18/05/200020/05/2000

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