Managing Stakeholder Brand Knowledge: Consensus and Match with Desired Brand Knowledge

Oliver Koll; Sylvia von Wallpach

Managing Stakeholder Brand Knowledge: Consensus and Match with Desired Brand Knowledge

Oliver Koll
, Sylvia von Wallpach

University of Innsbruck

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Conference Proceedings, EMAC 2011 : 40th EMAC Conference: The Day After - Inspiration, Innovation, Implementation
Editors	Maja Makovec Brencic, Tanja Dmitrovic, Monika Lapanja, Ajda Senicar
Place of Publication	Ljubljana
Publisher	Faculty of Economics, University of Ljubljana
Publication date	25 May 2011
ISBN (Electronic)	9789612402112
Publication status	Published - 25 May 2011
Externally published	Yes
Event	The 40th Annual Conference of the European Marketing Academy. EMAC 2011: The Day After - Inspiration, Innovation, Implementation - University of Ljubljana, Faculty of Economics, Ljubljana, Slovenia Duration: 24 May 2011 → 27 May 2011 Conference number: 40 http://www2.ef.uni-lj.si/projekti/emac2011//

Conference

Conference	The 40th Annual Conference of the European Marketing Academy. EMAC 2011
Number	40
Location	University of Ljubljana, Faculty of Economics
Country/Territory	Slovenia
City	Ljubljana
Period	24/05/2011 → 27/05/2011
Internet address	http://www2.ef.uni-lj.si/projekti/emac2011//

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Koll, Oliver ; von Wallpach, Sylvia. / Managing Stakeholder Brand Knowledge : Consensus and Match with Desired Brand Knowledge. Conference Proceedings, EMAC 2011: 40th EMAC Conference: The Day After - Inspiration, Innovation, Implementation. editor / Maja Makovec Brencic ; Tanja Dmitrovic ; Monika Lapanja ; Ajda Senicar. Ljubljana : Faculty of Economics, University of Ljubljana, 2011.

@inproceedings{c44bcfb794594019a1b38539c052cbe8,

title = "Managing Stakeholder Brand Knowledge: Consensus and Match with Desired Brand Knowledge",

author = "Oliver Koll and \{von Wallpach\}, Sylvia",

year = "2011",

month = may,

day = "25",

language = "English",

editor = "Brencic, \{Maja Makovec\} and Tanja Dmitrovic and Monika Lapanja and Ajda Senicar",

booktitle = "Conference Proceedings, EMAC 2011",

publisher = "Faculty of Economics, University of Ljubljana",

address = "Slovenia",

note = "The 40th Annual Conference of the European Marketing Academy. EMAC 2011 ; Conference date: 24-05-2011 Through 27-05-2011",

url = "http://www2.ef.uni-lj.si/projekti/emac2011//",

}

Koll, O & von Wallpach, S 2011, Managing Stakeholder Brand Knowledge: Consensus and Match with Desired Brand Knowledge. in MM Brencic, T Dmitrovic, M Lapanja & A Senicar (eds), Conference Proceedings, EMAC 2011: 40th EMAC Conference: The Day After - Inspiration, Innovation, Implementation. Faculty of Economics, University of Ljubljana, Ljubljana, The 40th Annual Conference of the European Marketing Academy. EMAC 2011, Ljubljana, Slovenia, 24/05/2011.

Managing Stakeholder Brand Knowledge: Consensus and Match with Desired Brand Knowledge. / Koll, Oliver; von Wallpach, Sylvia.
Conference Proceedings, EMAC 2011: 40th EMAC Conference: The Day After - Inspiration, Innovation, Implementation. ed. / Maja Makovec Brencic; Tanja Dmitrovic; Monika Lapanja; Ajda Senicar. Ljubljana: Faculty of Economics, University of Ljubljana, 2011.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - Managing Stakeholder Brand Knowledge

T2 - The 40th Annual Conference of the European Marketing Academy. EMAC 2011

AU - Koll, Oliver

AU - von Wallpach, Sylvia

N1 - Conference code: 40

PY - 2011/5/25

Y1 - 2011/5/25

M3 - Article in proceedings

BT - Conference Proceedings, EMAC 2011

A2 - Brencic, Maja Makovec

A2 - Dmitrovic, Tanja

A2 - Lapanja, Monika

A2 - Senicar, Ajda

PB - Faculty of Economics, University of Ljubljana

CY - Ljubljana

Y2 - 24 May 2011 through 27 May 2011

ER -