@inbook{4c6bca28ca714070a35055d0a8ab5ea7,
title = "Managing R&D and New Product Development",
abstract = "This article examines the importance of R&D and new product development and explores their management. It describes three central aspects of managing R&D and new product development in firms: the product development funnel, R&D portfolio management, and R&D organization. Concepts such as the {\textquoteleft}fuzzy front end{\textquoteright} are introduced. It concludes with an outlook of trends affecting the future of R&D management.",
keywords = "Organization, Development funnel, Fuzzy front end, Portfolio management, Teams, Global R&D, Organization, Development funnel, Fuzzy front end, Portfolio management, Teams, Global R&D",
author = "{von Zedtwitz}, Max and Sascha Friesike and Oliver Gassmann",
year = "2013",
doi = "10.1093/oxfordhb/9780199694945.013.022",
language = "English",
isbn = "9780199694945",
series = "Oxford Handbooks",
publisher = "Oxford University Press",
pages = "530--547",
editor = "Mark Dodgson and Gann, {David M.} and Nelson Phillips",
booktitle = "The Oxford Handbook of Innovation Management",
address = "United Kingdom",
}