Managing Political Risk in Global Business: Beiersdorf 1914–1990

Geoffrey Jones, Christina Lubinski

Research output: Contribution to journalJournal articleResearchpeer-review


This article is concerned with business strategies of political risk management during the twentieth century. It focuses especially on Beiersdorf, a pharmaceutical and skin care company in Germany. During World War I, the expropriation of its brands and trademarks revealed its vulnerability to political risk. Following the advent of the Nazi regime in 1933, the largely Jewish owned and managed company faced a uniquely challenging combination of home and host country political risk. This article reviews the company’s responses to these adverse circumstances, challenging the prevailing literature that interprets so-called “cloaking” activities.
Original languageEnglish
JournalEnterprise & Society
Issue number1
Pages (from-to)85-119
Publication statusPublished - 2012
Externally publishedYes

Cite this