Managing Marketing for Product Innovations Case: The Pharmaceutical Industry

Karin Tollin

Managing Marketing for Product Innovations Case: The Pharmaceutical Industry

Department of Marketing

Research output: Contribution to conference › Paper › Research

Original language	English
Publication date	2004
Publication status	Published - 2004
Event	The 11th International New Product Development Management Conference, organized by European Institute for Advanced Studies in Management, EIASM - Dublin, Ireland Duration: 20 Jun 2004 → 22 Jun 2004 Conference number: 11

Conference

Conference	The 11th International New Product Development Management Conference, organized by European Institute for Advanced Studies in Management, EIASM
Number	11
Country/Territory	Ireland
City	Dublin
Period	20/06/2004 → 22/06/2004

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@conference{612135808eb611dba124000ea68e967b,

title = "Managing Marketing for Product Innovations Case: The Pharmaceutical Industry",

keywords = "Medicinalindustri, Markedsf{\o}ring, Innovation, Produktudvikling",

author = "Karin Tollin",

note = "Opstilling: 658.624 tol L{\o}be nr.: 046129 Sider: 17; The 11th International New Product Development Management Conference, organized by European Institute for Advanced Studies in Management, EIASM ; Conference date: 20-06-2004 Through 22-06-2004",

year = "2004",

language = "English",

}

TY - CONF

T1 - Managing Marketing for Product Innovations Case

T2 - The 11th International New Product Development Management Conference, organized by European Institute for Advanced Studies in Management, EIASM

AU - Tollin, Karin

N1 - Conference code: 11

PY - 2004

Y1 - 2004

KW - Medicinalindustri

KW - Markedsføring

KW - Innovation

KW - Produktudvikling

M3 - Paper

Y2 - 20 June 2004 through 22 June 2004

ER -