Managing Marketing for Product Innovations Case: The Pharmaceutical Industry

Research output: Contribution to conferencePaperResearch

Original languageEnglish
Publication date2004
Publication statusPublished - 2004
EventThe 11th International New Product Development Management Conference, organized by European Institute for Advanced Studies in Management, EIASM - Dublin, Ireland
Duration: 20 Jun 200422 Jun 2004
Conference number: 11

Conference

ConferenceThe 11th International New Product Development Management Conference, organized by European Institute for Advanced Studies in Management, EIASM
Number11
CountryIreland
CityDublin
Period20/06/200422/06/2004

Cite this

Tollin, K. (2004). Managing Marketing for Product Innovations Case: The Pharmaceutical Industry. Paper presented at The 11th International New Product Development Management Conference, organized by European Institute for Advanced Studies in Management, EIASM, Dublin, Ireland.