Managing Industrial Brand Equity: Developing Tangible Benefits for Intangible Assets

Judith Lynne Zaichkowsky, Myles Parlee, Jeanette Hill

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	Industrial Marketing Management
Volume	39
Issue number	5
Pages (from-to)	776-783
Number of pages	7
ISSN	0019-8501
DOIs	https://doi.org/10.1016/j.indmarman.2010.02.017
Publication status	Published - 2010

Access to Document

@article{457a272a3e0841dcb345b2587c35e3f4,

title = "Managing Industrial Brand Equity: Developing Tangible Benefits for Intangible Assets",

author = "Zaichkowsky, {Judith Lynne} and Myles Parlee and Jeanette Hill",

year = "2010",

doi = "10.1016/j.indmarman.2010.02.017",

language = "English",

volume = "39",

pages = "776--783",

journal = "Industrial Marketing Management",

issn = "0019-8501",

publisher = "Elsevier",

number = "5",

}

TY - JOUR

T1 - Managing Industrial Brand Equity

T2 - Developing Tangible Benefits for Intangible Assets

AU - Zaichkowsky, Judith Lynne

AU - Parlee, Myles

AU - Hill, Jeanette

PY - 2010

Y1 - 2010

U2 - 10.1016/j.indmarman.2010.02.017

DO - 10.1016/j.indmarman.2010.02.017

M3 - Journal article

SN - 0019-8501

VL - 39

SP - 776

EP - 783

JO - Industrial Marketing Management

JF - Industrial Marketing Management

IS - 5

ER -