Managing Danish brand Images in Japan: HQ-subsidiary communication

    Research output: Contribution to conferencePaperResearch

    Original languageEnglish
    Publication date2007
    Number of pages29
    Publication statusPublished - 2007
    EventThe 57th Annual International Communication Association Conference. ICA 2007 - San Francisco, CA, United States
    Duration: 25 May 200728 May 2007
    Conference number: 57
    http://www.icahdq.org/conf/2007confprogram.asp

    Conference

    ConferenceThe 57th Annual International Communication Association Conference. ICA 2007
    Number57
    CountryUnited States
    CitySan Francisco, CA
    Period25/05/200728/05/2007
    Internet address

    Cite this

    Clausen, L. (2007). Managing Danish brand Images in Japan: HQ-subsidiary communication. Paper presented at The 57th Annual International Communication Association Conference. ICA 2007, San Francisco, CA, United States.