Managing Customers’ Imagination: Antecedents and Effects of Anticipated Surprises

Severin Bischof; Tim M. Boettger; Thomas Rudolph; Donald Lehmann

Managing Customers’ Imagination: Antecedents and Effects of Anticipated Surprises

Severin Bischof
, Tim M. Boettger^*
, Thomas Rudolph
, Donald Lehmann

^*Corresponding author for this work

Department of International Economics, Government and Business

Columbia University
University of St Gallen
IÉSEG School of Management

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

Abstract

This research examines the novel construct of anticipated surprises, defined as the deliberate purchase and anticipation of surprise items. We draw on research in musicology to pursue an analysis of the antecedents of anticipated surprises, seeking to extend the theory of anticipation in consumer behavior.

Original language	English
Title of host publication	Proceedings of the Association for Consumer Research 2020
Editors	Jennifer Argo, Tina M. Lowrey, Hope Jensen Schau
Number of pages	2
Place of Publication	Duluth, MN
Publisher	Association for Consumer Research
Publication date	2020
Pages	220-221
ISBN (Print)	9780915552818
Publication status	Published - 2020
Event	2020 ACR Virtual Conference: Can Brands be Sarcastic - Online, Paris, France Duration: 1 Oct 2020 → 4 Oct 2020 https://www.acrwebsite.org/web/acr-conference/welcome-new

Conference

Conference	2020 ACR Virtual Conference
Location	Online
Country/Territory	France
City	Paris
Period	01/10/2020 → 04/10/2020
Internet address	https://www.acrwebsite.org/web/acr-conference/welcome-new

Series	Advances in Consumer Research
Volume	48
ISSN	0098-9258

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

Access to Document

https://www.acrwebsite.org/volumes/2664209/volumes/v48/NA-48Licence: Unspecified

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Persistent link

Cite this

Bischof, Severin ; Boettger, Tim M. ; Rudolph, Thomas et al. / Managing Customers’ Imagination : Antecedents and Effects of Anticipated Surprises. Proceedings of the Association for Consumer Research 2020. editor / Jennifer Argo ; Tina M. Lowrey ; Hope Jensen Schau. Duluth, MN : Association for Consumer Research, 2020. pp. 220-221 (Advances in Consumer Research, Vol. 48).

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title = "Managing Customers{\textquoteright} Imagination: Antecedents and Effects of Anticipated Surprises",

abstract = "This research examines the novel construct of anticipated surprises, defined as the deliberate purchase and anticipation of surprise items. We draw on research in musicology to pursue an analysis of the antecedents of anticipated surprises, seeking to extend the theory of anticipation in consumer behavior.",

author = "Severin Bischof and Boettger, \{Tim M.\} and Thomas Rudolph and Donald Lehmann",

year = "2020",

language = "English",

isbn = "9780915552818",

series = "Advances in Consumer Research",

publisher = "Association for Consumer Research",

pages = "220--221",

editor = "Jennifer Argo and Lowrey, \{Tina M.\} and Schau, \{Hope Jensen\}",

booktitle = "Proceedings of the Association for Consumer Research 2020",

address = "United States",

note = "2020 ACR Virtual Conference ; Conference date: 01-10-2020 Through 04-10-2020",

url = "https://www.acrwebsite.org/web/acr-conference/welcome-new",

}

Bischof, S, Boettger, TM, Rudolph, T & Lehmann, D 2020, Managing Customers’ Imagination: Antecedents and Effects of Anticipated Surprises. in J Argo, TM Lowrey & HJ Schau (eds), Proceedings of the Association for Consumer Research 2020. Association for Consumer Research, Duluth, MN, Advances in Consumer Research, vol. 48, pp. 220-221, 2020 ACR Virtual Conference, Paris, France, 01/10/2020. <https://www.acrwebsite.org/volumes/2664209/volumes/v48/NA-48>

Managing Customers’ Imagination: Antecedents and Effects of Anticipated Surprises. / Bischof, Severin; Boettger, Tim M.; Rudolph, Thomas et al.
Proceedings of the Association for Consumer Research 2020. ed. / Jennifer Argo; Tina M. Lowrey; Hope Jensen Schau. Duluth, MN: Association for Consumer Research, 2020. p. 220-221 (Advances in Consumer Research, Vol. 48).

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

TY - ABST

T1 - Managing Customers’ Imagination

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AU - Bischof, Severin

AU - Boettger, Tim M.

AU - Rudolph, Thomas

AU - Lehmann, Donald

PY - 2020

Y1 - 2020

N2 - This research examines the novel construct of anticipated surprises, defined as the deliberate purchase and anticipation of surprise items. We draw on research in musicology to pursue an analysis of the antecedents of anticipated surprises, seeking to extend the theory of anticipation in consumer behavior.

AB - This research examines the novel construct of anticipated surprises, defined as the deliberate purchase and anticipation of surprise items. We draw on research in musicology to pursue an analysis of the antecedents of anticipated surprises, seeking to extend the theory of anticipation in consumer behavior.

M3 - Conference abstract in proceedings

SN - 9780915552818

T3 - Advances in Consumer Research

SP - 220

EP - 221

BT - Proceedings of the Association for Consumer Research 2020

A2 - Argo, Jennifer

A2 - Lowrey, Tina M.

A2 - Schau, Hope Jensen

PB - Association for Consumer Research

CY - Duluth, MN

Y2 - 1 October 2020 through 4 October 2020

ER -