Abstract
This research examines the novel construct of anticipated surprises, defined as the deliberate purchase and anticipation of surprise items. We draw on research in musicology to pursue an analysis of the antecedents of anticipated surprises, seeking to extend the theory of anticipation in consumer behavior.
Original language | English |
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Title of host publication | Proceedings of the Association for Consumer Research 2020 |
Editors | Jennifer Argo, Tina M. Lowrey, Hope Jensen Schau |
Number of pages | 2 |
Place of Publication | Duluth, MN |
Publisher | Association for Consumer Research |
Publication date | 2020 |
Pages | 220-221 |
ISBN (Print) | 9780915552818 |
Publication status | Published - 2020 |
Event | 2020 ACR Virtual Conference: Can Brands be Sarcastic - Online, Paris, France Duration: 1 Oct 2020 → 4 Oct 2020 https://www.acrwebsite.org/web/acr-conference/welcome-new |
Conference
Conference | 2020 ACR Virtual Conference |
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Location | Online |
Country/Territory | France |
City | Paris |
Period | 01/10/2020 → 04/10/2020 |
Internet address |
Series | Advances in Consumer Research |
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Volume | 48 |
ISSN | 0098-9258 |