Managing Creativity: A Critical Examination, Synthesis, and New Frontiers

Barbara Slavich, Silviya Svejenova

Research output: Contribution to journalJournal articleResearchpeer-review


This article aims at providing definitional clarity on creativity and a systematic understanding of its management in organizations. By drawing on the results of a content analysis of creativity definitions in 440 scholarly publications in the field of management between 1990 and 2014, this study clarifies how scholars in the management domain have defined the concept and identifies core categories shared by these definitions. It also brings together these conceptual categories into an integrative multilevel framework of relevance for managing creativity in organizations. The framework outlines a view of managing creativity, which involves managing interconnected processes as well as dualities, such as processes-outcomes, individuals-collectives, and permanent-temporary creativity units. Finally, it paves the way to new research frontiers for the domain.
Original languageEnglish
JournalEuropean Management Review
Issue number4
Pages (from-to)237–250
Number of pages14
Publication statusPublished - 2016


  • Managing creativity
  • Creativity definition
  • Content analysis
  • Multilevel framework
  • Research frontiers

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