Managing Consumer's Experiences: Design as a Solution for Transformation

Tore Kristensen, Dóra Horváth

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationDiversity in European Marketing : Text and Cases
EditorsThomas Rudolph, Bodo B. Schlegelmilch, András Bauer, Josep Franch, Jan Niklas Meise
Number of pages25
Place of PublicationWiesbaden
PublisherGabler
Publication date2012
Pages219-233
Chapter10
ISBN (Print)9783834914200, 3834914207
ISBN (Electronic)9783834969767 , 3834969761
DOIs
Publication statusPublished - 2012

Cite this

Kristensen, T., & Horváth, D. (2012). Managing Consumer's Experiences: Design as a Solution for Transformation. In T. Rudolph, B. B. Schlegelmilch, A. Bauer, J. Franch, & J. N. Meise (Eds.), Diversity in European Marketing: Text and Cases (pp. 219-233). Gabler. https://doi.org/10.1007/978-3-8349-6976-7