Managing Consumer's Experiences: Design as a Solution for Transformation

Tore Kristensen; Dóra Horváth

doi:10.1007/978-3-8349-6976-7

Managing Consumer's Experiences: Design as a Solution for Transformation

Tore Kristensen, Dóra Horváth

Department of Marketing

Corvinus University of Budapest

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Diversity in European Marketing : Text and Cases
Editors	Thomas Rudolph, Bodo B. Schlegelmilch, András Bauer, Josep Franch, Jan Niklas Meise
Number of pages	25
Place of Publication	Wiesbaden
Publisher	Gabler
Publication date	2012
Pages	219-233
Chapter	10
ISBN (Print)	9783834914200, 3834914207
ISBN (Electronic)	9783834969767 , 3834969761
DOIs	https://doi.org/10.1007/978-3-8349-6976-7
Publication status	Published - 2012

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Cite this

@inbook{ea72b6662d9e40a9b676bd81e4469ec5,

title = "Managing Consumer's Experiences: Design as a Solution for Transformation",

author = "Tore Kristensen and D{\'o}ra Horv{\'a}th",

year = "2012",

doi = "10.1007/978-3-8349-6976-7",

language = "English",

isbn = "9783834914200",

pages = "219--233",

editor = "Thomas Rudolph and Schlegelmilch, {Bodo B.} and Andr{\'a}s Bauer and Josep Franch and Meise, {Jan Niklas}",

booktitle = "Diversity in European Marketing",

publisher = "Gabler",

address = "Germany",

}

Managing Consumer's Experiences: Design as a Solution for Transformation. / Kristensen, Tore; Horváth, Dóra.
Diversity in European Marketing: Text and Cases. ed. / Thomas Rudolph; Bodo B. Schlegelmilch; András Bauer; Josep Franch; Jan Niklas Meise. Wiesbaden : Gabler, 2012. p. 219-233.

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

TY - CHAP

T1 - Managing Consumer's Experiences

T2 - Design as a Solution for Transformation

AU - Kristensen, Tore

AU - Horváth, Dóra

PY - 2012

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U2 - 10.1007/978-3-8349-6976-7

DO - 10.1007/978-3-8349-6976-7

M3 - Book chapter

SN - 9783834914200

SN - 3834914207

SP - 219

EP - 233

BT - Diversity in European Marketing

A2 - Rudolph, Thomas

A2 - Schlegelmilch, Bodo B.

A2 - Bauer, András

A2 - Franch, Josep

A2 - Meise, Jan Niklas

PB - Gabler

CY - Wiesbaden

ER -