Managing Consumer-Brand Relationships: An Introduction to the Lovemark Concept

Suzanne C. Beckmann

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

    Original languageEnglish
    Title of host publicationProceedings of the 31st EMAC Conference (28 th - 31 st May, 2002), Braga/Portugal: university of Minho (cd-rom)
    EditorsMinoo Farhangmehr
    Publication date2002
    Pages6
    Publication statusPublished - 2002
    EventThe 31th EMAC Annual Conference 2002 - University of Minho, School of Economics & Management, Braga, Portugal
    Duration: 28 May 200231 May 2002
    Conference number: 31

    Conference

    ConferenceThe 31th EMAC Annual Conference 2002
    Number31
    LocationUniversity of Minho, School of Economics & Management
    CountryPortugal
    CityBraga
    Period28/05/200231/05/2002

    Cite this

    Beckmann, S. C. (2002). Managing Consumer-Brand Relationships: An Introduction to the Lovemark Concept. In M. Farhangmehr (Ed.), Proceedings of the 31st EMAC Conference (28 th - 31 st May, 2002), Braga/Portugal: university of Minho (cd-rom) (pp. 6) http://libsearch.cbs.dk/primo_library/libweb/action/dlDisplay.do?docId=CBS01000276018&vid=CBS&afterPDS=true