Managing Consumer-Brand Relationships: An Introduction to the Lovemark Concept

Suzanne C. Beckmann

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research

Original language	English
Title of host publication	Proceedings of the 31st EMAC Conference (28 th - 31 st May, 2002), Braga/Portugal: university of Minho (cd-rom)
Editors	Minoo Farhangmehr
Publication date	2002
Pages	6
Publication status	Published - 2002
Event	The 31th EMAC Annual Conference 2002: Marketing in a Changing World: Scope, Opportunities and Challenges - University of Minho, School of Economics & Management, Braga, Portugal Duration: 28 May 2002 → 31 May 2002 Conference number: 31

Conference	The 31th EMAC Annual Conference 2002
Number	31
Location	University of Minho, School of Economics & Management
Country/Territory	Portugal
City	Braga
Period	28/05/2002 → 31/05/2002

Handle.net

@inproceedings{09ab4810c02311db9769000ea68e967b,

title = "Managing Consumer-Brand Relationships: An Introduction to the Lovemark Concept",

keywords = "Kunderelationer, Brand management, Brand marketing, Brands, Relationsmarkedsf{\o}ring, Kommunikation",

author = "Beckmann, {Suzanne C.}",

year = "2002",

language = "English",

pages = "6",

editor = "Minoo Farhangmehr",

booktitle = "Proceedings of the 31st EMAC Conference (28 th - 31 st May, 2002), Braga/Portugal: university of Minho (cd-rom)",

note = "The 31th EMAC Annual Conference 2002 ; Conference date: 28-05-2002 Through 31-05-2002",

}

TY - GEN

T1 - Managing Consumer-Brand Relationships

T2 - The 31th EMAC Annual Conference 2002

AU - Beckmann, Suzanne C.

N1 - Conference code: 31

PY - 2002

Y1 - 2002

KW - Kunderelationer

KW - Brand management

KW - Brand marketing

KW - Brands

KW - Relationsmarkedsføring

KW - Kommunikation

M3 - Article in proceedings

SP - 6

BT - Proceedings of the 31st EMAC Conference (28 th - 31 st May, 2002), Braga/Portugal: university of Minho (cd-rom)

A2 - Farhangmehr, Minoo

Y2 - 28 May 2002 through 31 May 2002

ER -