Managing brands from a knowledge management perspective: a strategic framework and its empirical basis

Karin Tollin

Managing brands from a knowledge management perspective: a strategic framework and its empirical basis

Karin Tollin

Department of Marketing

Research output: Contribution to conference › Paper › Research

Original language	English
Publication date	2003
Publication status	Published - 2003
Event	The 6th QMOD Conference, Quality Management and Organizational Development-focusing on Sustainable Development - Paris, France Duration: 1 Oct 2003 → 3 Oct 2003 Conference number: 6

Conference

Conference	The 6th QMOD Conference, Quality Management and Organizational Development-focusing on Sustainable Development
Number	6
Country/Territory	France
City	Paris
Period	01/10/2003 → 03/10/2003

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@conference{608ec4108eb711dba124000ea68e967b,

title = "Managing brands from a knowledge management perspective: a strategic framework and its empirical basis",

keywords = "Brand management, Branding, Strategisk ledelse, Videnledelse",

author = "Karin Tollin",

note = "Sider: 10; The 6th QMOD Conference, Quality Management and Organizational Development-focusing on Sustainable Development ; Conference date: 01-10-2003 Through 03-10-2003",

year = "2003",

language = "English",

}

TY - CONF

T1 - Managing brands from a knowledge management perspective

T2 - The 6th QMOD Conference, Quality Management and Organizational Development-focusing on Sustainable Development

AU - Tollin, Karin

N1 - Conference code: 6

PY - 2003

Y1 - 2003

KW - Brand management

KW - Branding

KW - Strategisk ledelse

KW - Videnledelse

M3 - Paper

Y2 - 1 October 2003 through 3 October 2003

ER -