Managing brands from a knowledge management perspective: a strategic framework and its empirical basis

Research output: Contribution to conferencePaperResearch

Original languageEnglish
Publication date2003
Publication statusPublished - 2003
EventThe 6th QMOD Conference, Quality Management and Organizational Development-focusing on Sustainable Development - Paris, France
Duration: 1 Oct 20033 Oct 2003
Conference number: 6

Conference

ConferenceThe 6th QMOD Conference, Quality Management and Organizational Development-focusing on Sustainable Development
Number6
CountryFrance
CityParis
Period01/10/200303/10/2003

Cite this

Tollin, K. (2003). Managing brands from a knowledge management perspective: a strategic framework and its empirical basis. Paper presented at The 6th QMOD Conference, Quality Management and Organizational Development-focusing on Sustainable Development, Paris, France.