Managing Brand Images in Japan

    Research output: Contribution to conferencePaperResearch

    Original languageEnglish
    Publication date2009
    Number of pages16
    Publication statusPublished - 2009
    EventThe Organisational Communication and Information Systems Division. Academy of Management Conference - Chicago, United States
    Duration: 7 Aug 200911 Aug 2009

    Conference

    ConferenceThe Organisational Communication and Information Systems Division. Academy of Management Conference
    CountryUnited States
    CityChicago
    Period07/08/200911/08/2009

    Cite this

    Clausen, L. (2009). Managing Brand Images in Japan. Paper presented at The Organisational Communication and Information Systems Division. Academy of Management Conference, Chicago, United States.