Managing technological innovation is critical to the continued success of industrial companies, which in recent years have been observed to expand their business models by complementing their products with services. For manufacturers with a strong focus on product technology, we explore the challenges of introducing service innovation in R&D portfolios.
|Number of pages||1|
|Publication status||Published - 2016|
|Event||2016 INFORMS Annual Meeting - Nashville, United States|
Duration: 13 Nov 2016 → 16 Nov 2016
|Conference||2016 INFORMS Annual Meeting|
|Period||13/11/2016 → 16/11/2016|