| Original language | English |
|---|---|
| Title of host publication | Strategic Market Creation : A New Perspective on Marketing and Innovation Management |
| Editors | Karin Tollin, Antonella Carù |
| Number of pages | 26 |
| Place of Publication | Hoboken, NJ |
| Publisher | Wiley |
| Publication date | 2008 |
| Pages | 71-96 |
| ISBN (Print) | 9780470725092, 9780470694275 |
| Publication status | Published - 2008 |
Management of Innovation and Product Development: A Linear Versus a Process Perspective
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review