Management of Innovation and Product Development: A Linear Versus a Process Perspective

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationStrategic Market Creation : A New Perspective on Marketing and Innovation Management
EditorsKarin Tollin, Antonella Carù
Number of pages26
Place of PublicationHoboken, NJ
PublisherWiley
Publication date2008
Pages71-96
ISBN (Print)9780470725092, 9780470694275
Publication statusPublished - 2008

Cite this

Christiansen, J. K., & Varnes, C. J. (2008). Management of Innovation and Product Development: A Linear Versus a Process Perspective. In K. Tollin, & A. Carù (Eds.), Strategic Market Creation: A New Perspective on Marketing and Innovation Management (pp. 71-96). Hoboken, NJ: Wiley.