Making Planning Work: Insights from Business Development

Hans Eibe Sørensen

    Research output: Contribution to journalJournal articleResearchpeer-review

    Abstract

    Planning for a growth opportunity's success remains a challenge. Under which conditions does planning work, then? This exploratory study investigates the business development tasks and processes that span a growth opportunity's planning phase and its implementation phase and their unique performance implications. On the basis of 73 CEO responses from growth SMEs, the results show that business development increases firm performance and that the effectiveness of business planning depends on business development. Business developer support is found to positively influence firm performance per se. Business development is presented as an important organisational capability to pursue growth opportunities and subsequently theoretically anchored in the resource-based view of the firm. Implications for managers and for future business development research are discussed.
    Original languageEnglish
    JournalInternational Journal of Entrepreneurship and Innovation Management
    Volume22
    Issue number1/2
    Pages (from-to)33-56
    Number of pages24
    ISSN1368-275X
    DOIs
    Publication statusPublished - 2018

    Bibliographical note

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    Keywords

    • Business developer
    • Business development
    • Business planning
    • Developer support
    • Firm performance
    • Growth opportunities
    • Implementation
    • Innovation management
    • Integration
    • Organisational capability

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