Making Internalization a General Theory of the (Multinational) Firm: Toward an Asymmetric Power – Resource Value – Transaction Cost (ART) Framework

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2018
Publication statusPublished - 2018
Event2018 AMA Global Marketing SIG Conference: Global Marketing in Times of Uncertainty - Petros M. Nomikos Conference Centre, Santorini, Greece
Duration: 21 May 201823 May 2018


Conference2018 AMA Global Marketing SIG Conference
LocationPetros M. Nomikos Conference Centre
Internet address

Bibliographical note

CBS Library does not have access to the material

Cite this