Making Digital Nudging Applicable: The Digital Nudge Design Method

Tobias Mirsch, Christiane Lehrer, Reinhard Jung

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


The goal of digital nudging, a concept based on insights from behavioural economics, is to influence decision-making in digital choice environments. Information systems scholars increasingly see digital nudging as a promising research field, as do practitioners in the field of user interface, user experience, and digital service design. However, the use of digital nudging is not widespread because practitioners are often unaware of the concept or they do not have a systematic approach with which to apply it. Using a design science research approach, we develop the Digital Nudge Design method and evaluate its applicability and usefulness in practice. The method is based on requirements deduced from literature on digital nudging and persuasive systems and frominterviews with practitioners from five case organizations. The study contributes to research that seeks to develop methods for influential user interface design, and the method supports researchers and practitioners in designing digital nudges.
Original languageEnglish
Title of host publicationProceedings of the 39th International Conference on Information Systems (ICIS)
Number of pages16
Place of PublicationAtlanta, GA
PublisherAssociation for Information Systems. AIS Electronic Library (AISeL)
Publication date2018
ISBN (Print)9780996683173
Publication statusPublished - 2018
Externally publishedYes
Event39th International Conference on Information Systems, ICIS 2018: Bridging the Internet of People, Data, and Things - San Francisco, United States
Duration: 13 Dec 201816 Dec 2018
Conference number: 39


Conference39th International Conference on Information Systems, ICIS 2018
Country/TerritoryUnited States
CitySan Francisco
Internet address
SeriesProceedings of the International Conference on Information Systems


  • Digital nudging
  • Nudge
  • Persuasive system
  • Decision-making
  • Design science

Cite this