Magazines and their Companion Websites

Competing Outlet Channels?

    Research output: Contribution to journalJournal articleResearchpeer-review

    Original languageEnglish
    JournalReview of Marketing Science
    Volume4
    Issue number3
    ISSN1546-5616
    Publication statusPublished - 2006

    Cite this

    @article{1332b5d0f8ae11db9160000ea68e967b,
    title = "Magazines and their Companion Websites: Competing Outlet Channels?",
    author = "Ulrich Kaiser",
    year = "2006",
    language = "English",
    volume = "4",
    journal = "Review of Marketing Science",
    issn = "1546-5616",
    publisher = "Walterde Gruyter GmbH",
    number = "3",

    }

    Magazines and their Companion Websites : Competing Outlet Channels? / Kaiser, Ulrich.

    In: Review of Marketing Science, Vol. 4, No. 3, 2006.

    Research output: Contribution to journalJournal articleResearchpeer-review

    TY - JOUR

    T1 - Magazines and their Companion Websites

    T2 - Competing Outlet Channels?

    AU - Kaiser, Ulrich

    PY - 2006

    Y1 - 2006

    M3 - Journal article

    VL - 4

    JO - Review of Marketing Science

    JF - Review of Marketing Science

    SN - 1546-5616

    IS - 3

    ER -