Macromarketing: An Enactment Perspective

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Proceedings from the 19th Annual Macromarketing Conference
Place of Publication	[S.l.]
Publication date	1994
Publication status	Published - 1994
Externally published	Yes
Event	The 19th Annual Macromarketing Conference. 1994 - Boulder, Colorado, United States Duration: 1 Aug 1994 → 5 Aug 1994 Conference number: 19 http://macromarketing.org/

Conference	The 19th Annual Macromarketing Conference. 1994
Number	19
Country/Territory	United States
City	Boulder, Colorado
Period	01/08/1994 → 05/08/1994
Internet address	http://macromarketing.org/

Handle.net

@inproceedings{1808c7fc5bb34ba983382423ec393219,

title = "Macromarketing: An Enactment Perspective",

author = "S{\o}ren Askegaard and Christensen, {Lars Th{\o}ger}",

year = "1994",

language = "English",

booktitle = "Proceedings from the 19th Annual Macromarketing Conference",

note = "The 19th Annual Macromarketing Conference. 1994 ; Conference date: 01-08-1994 Through 05-08-1994",

url = "http://macromarketing.org/",

}