Macromarketing: An Enactment Perspective

Søren Askegaard, Lars Thøger Christensen

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings from the 19th Annual Macromarketing Conference
Place of Publication[S.l.]
Publication date1994
Publication statusPublished - 1994
Externally publishedYes
EventThe 19th Annual Macromarketing Conference. 1994 - Boulder, Colorado, United States
Duration: 1 Aug 19945 Aug 1994
Conference number: 19


ConferenceThe 19th Annual Macromarketing Conference. 1994
Country/TerritoryUnited States
CityBoulder, Colorado
Internet address

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