Mærkefællesskaber: Nettets gave til brandejere?

Yun Mi Antorini, Majken Schultz

Research output: Contribution to journalJournal articleResearch

Original languageDanish
JournalMarket Magazine
Volume4
Issue number30
Pages (from-to)14-18
ISSN1604-9802
Publication statusPublished - 2008

Cite this

Antorini, Yun Mi ; Schultz, Majken. / Mærkefællesskaber : Nettets gave til brandejere?. In: Market Magazine. 2008 ; Vol. 4, No. 30. pp. 14-18.
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title = "M{\ae}rkef{\ae}llesskaber: Nettets gave til brandejere?",
keywords = "branding, brand communities, virtuelle m{\ae}rkef{\ae}llesskaber",
author = "Antorini, {Yun Mi} and Majken Schultz",
year = "2008",
language = "Dansk",
volume = "4",
pages = "14--18",
journal = "Market Magazine",
issn = "1604-9802",
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}

Mærkefællesskaber : Nettets gave til brandejere? / Antorini, Yun Mi; Schultz, Majken.

In: Market Magazine, Vol. 4, No. 30, 2008, p. 14-18.

Research output: Contribution to journalJournal articleResearch

TY - JOUR

T1 - Mærkefællesskaber

T2 - Nettets gave til brandejere?

AU - Antorini, Yun Mi

AU - Schultz, Majken

PY - 2008

Y1 - 2008

KW - branding

KW - brand communities

KW - virtuelle mærkefællesskaber

M3 - Tidsskriftartikel

VL - 4

SP - 14

EP - 18

JO - Market Magazine

JF - Market Magazine

SN - 1604-9802

IS - 30

ER -