Mærkefællesskaber: Nettets gave til brandejere?

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@article{3a66a400feaf11dd8fc2000ea68e967b,

title = "M{\ae}rkef{\ae}llesskaber: Nettets gave til brandejere?",

keywords = "branding, brand communities, virtuelle m{\ae}rkef{\ae}llesskaber",

author = "Antorini, {Yun Mi} and Majken Schultz",

year = "2008",

language = "Dansk",

volume = "4",

pages = "14--18",

journal = "Market Magazine",

issn = "1604-9802",

number = "30",

}