Måling af brand equity: En ny model, resultater og praktisk anvendelse

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@inbook{738dacc0c02111db9769000ea68e967b,

title = "M{\aa}ling af brand equity: En ny model, resultater og praktisk anvendelse",

keywords = "Brand equity, M{\aa}ling",

author = "Anne Martensen and Lars Gr{\o}nholdt",

year = "2004",

language = "Dansk",

pages = "1--20",

booktitle = "Relationship Management",

publisher = "Dagbladet Boersen A/S",

address = "Danmark",

}