Måling af brand equity: En ny model, resultater og praktisk anvendelse

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageDanish
Title of host publicationRelationship Management
Number of pages20
Place of PublicationKøbenhavn
PublisherDagbladet Boersen A/S
Publication date2004
Pages1-20
Publication statusPublished - 2004

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