Abstract
Editorial presentation of the papers in a special issue. The five papers explore the current state of luxury brands associated with the circular economy and how these luxury brands can adopt circular economic principles while preserving their identity. This research not only adds to the current limited literature on this phenomenon, but also offers guidelines for luxury brands to lead in this space.
| Original language | English |
|---|---|
| Journal | Journal of Consumer Behaviour |
| Volume | 24 |
| Issue number | 3 |
| Pages (from-to) | 1582-1584 |
| Number of pages | 3 |
| ISSN | 1472-0817 |
| DOIs | |
| Publication status | Published - May 2025 |
Bibliographical note
Published online: 15 March 2025.Keywords
- Brands
- Circular economy
- Luxury
