Luxury Experiences over the Life Course: Insights into Generation Y

Sylvia von Wallpach; Martina Bauer; Andrea Hemetsberger; Ingrid Probst; Katharina Auer-Srnka

Luxury Experiences over the Life Course: Insights into Generation Y

Sylvia von Wallpach, Martina Bauer, Andrea Hemetsberger, Ingrid Probst, Katharina Auer-Srnka

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Abstract

This study adopts a life course perspective to broaden our current understanding of the complex nature of consumer luxury experiences. Narrative biographical interviews with members of Generation Y elicit how luxury experiences over the life course relate to significant individual life events and illuminate how the macro- and micro-environment bring about changes in Generation Y’s luxury experiences. Essentially, luxury experiences relate to changes in the technological, social, economic, cultural, and individual environment. Our findings have important implications for luxury brand managers targeting Generation Y consumers.

Original language	English
Title of host publication	Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference : Paradigm Shifts & Interactions
Editors	Enrique Bigné
Number of pages	8
Place of Publication	Brussels
Publisher	European Marketing Academy. EMAC
Publication date	2014
Publication status	Published - 2014
Event	The 43rd EMAC Annual Conference 2014: Paradigm Shifts & Interactions - The University of Valencia, Valencia, Spain Duration: 3 Jun 2014 → 6 Jun 2014 Conference number: 43 http://www.emac2014.eu/

Conference

Conference	The 43rd EMAC Annual Conference 2014
Number	43
Location	The University of Valencia
Country/Territory	Spain
City	Valencia
Period	03/06/2014 → 06/06/2014
Internet address	http://www.emac2014.eu/

Series	Proceedings of the European Marketing Academy
ISSN	2709-1589

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von Wallpach, S., Bauer, M., Hemetsberger, A., Probst, I., & Auer-Srnka, K. (2014). Luxury Experiences over the Life Course: Insights into Generation Y. In E. Bigné (Ed.), Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions European Marketing Academy. EMAC. Proceedings of the European Marketing Academy http://adeit.estaticos.econgres.es/2014EMAC/guia2014.pdf

von Wallpach, Sylvia ; Bauer, Martina ; Hemetsberger, Andrea et al. / Luxury Experiences over the Life Course : Insights into Generation Y. Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. editor / Enrique Bigné. Brussels : European Marketing Academy. EMAC, 2014. (Proceedings of the European Marketing Academy).

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abstract = "This study adopts a life course perspective to broaden our current understanding of the complex nature of consumer luxury experiences. Narrative biographical interviews with members of Generation Y elicit how luxury experiences over the life course relate to significant individual life events and illuminate how the macro- and micro-environment bring about changes in Generation Y{\textquoteright}s luxury experiences. Essentially, luxury experiences relate to changes in the technological, social, economic, cultural, and individual environment. Our findings have important implications for luxury brand managers targeting Generation Y consumers.",

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von Wallpach, S, Bauer, M, Hemetsberger, A, Probst, I & Auer-Srnka, K 2014, Luxury Experiences over the Life Course: Insights into Generation Y. in E Bigné (ed.), Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. European Marketing Academy. EMAC, Brussels, Proceedings of the European Marketing Academy, The 43rd EMAC Annual Conference 2014, Valencia, Spain, 03/06/2014. <http://adeit.estaticos.econgres.es/2014EMAC/guia2014.pdf>

Luxury Experiences over the Life Course: Insights into Generation Y. / von Wallpach, Sylvia; Bauer, Martina; Hemetsberger, Andrea et al.
Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. ed. / Enrique Bigné. Brussels: European Marketing Academy. EMAC, 2014. (Proceedings of the European Marketing Academy).

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

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AB - This study adopts a life course perspective to broaden our current understanding of the complex nature of consumer luxury experiences. Narrative biographical interviews with members of Generation Y elicit how luxury experiences over the life course relate to significant individual life events and illuminate how the macro- and micro-environment bring about changes in Generation Y’s luxury experiences. Essentially, luxury experiences relate to changes in the technological, social, economic, cultural, and individual environment. Our findings have important implications for luxury brand managers targeting Generation Y consumers.

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von Wallpach S, Bauer M, Hemetsberger A, Probst I, Auer-Srnka K. Luxury Experiences over the Life Course: Insights into Generation Y. In Bigné E, editor, Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions. Brussels: European Marketing Academy. EMAC. 2014. (Proceedings of the European Marketing Academy).