This study adopts a life course perspective to broaden our current understanding of the complex nature of consumer luxury experiences. Narrative biographical interviews with members of Generation Y elicit how luxury experiences over the life course relate to significant individual life events and illuminate how the macro- and micro-environment bring about changes in Generation Y’s luxury experiences. Essentially, luxury experiences relate to changes in the technological, social, economic, cultural, and individual environment. Our findings have important implications for luxury brand managers targeting Generation Y consumers.
|Title of host publication||Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference : Paradigm Shifts & Interactions|
|Number of pages||8|
|Place of Publication||Brussels|
|Publication status||Published - 2014|
|Event||The 43rd EMAC Annual Conference 2014: Paradigm Shifts & Interactions - The University of Valencia, Valencia, Spain|
Duration: 3 Jun 2014 → 6 Jun 2014
Conference number: 43
|Conference||The 43rd EMAC Annual Conference 2014|
|Location||The University of Valencia|
|Period||03/06/2014 → 06/06/2014|
Bibliographical noteCBS Library does not have access to the material
von Wallpach, S., Bauer, M., Hemetsberger, A., Probst, I., & Auer-Srnka, K. (2014). Luxury Experiences over the Life Course: Insights into Generation Y. In E. Bigné (Ed.), Conference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference: Paradigm Shifts & Interactions Brussels: EMAC.