Luxury Experiences over the Life Course: Insights into Generation Y

Sylvia von Wallpach, Martina Bauer, Andrea Hemetsberger, Ingrid Probst, Katharina Auer-Srnka

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


This study adopts a life course perspective to broaden our current understanding of the complex nature of consumer luxury experiences. Narrative biographical interviews with members of Generation Y elicit how luxury experiences over the life course relate to significant individual life events and illuminate how the macro- and micro-environment bring about changes in Generation Y’s luxury experiences. Essentially, luxury experiences relate to changes in the technological, social, economic, cultural, and individual environment. Our findings have important implications for luxury brand managers targeting Generation Y consumers.
Original languageEnglish
Title of host publicationConference Proceedings EMAC 2014. European Marketing Academy 43rd Annual Conference : Paradigm Shifts & Interactions
EditorsEnrique Bigné
Number of pages8
Place of PublicationBrussels
PublisherEuropean Marketing Academy. EMAC
Publication date2014
Publication statusPublished - 2014
EventThe 43rd EMAC Annual Conference 2014: Paradigm Shifts & Interactions - The University of Valencia, Valencia, Spain
Duration: 3 Jun 20146 Jun 2014
Conference number: 43


ConferenceThe 43rd EMAC Annual Conference 2014
LocationThe University of Valencia
Internet address
SeriesProceedings of the European Marketing Academy

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