Luxury & Myself: How Luxury Experiences Contribute to Consumer Selves

Martina Bauer; Sylvia von Wallpach; Andrea Hemetsberger

Luxury & Myself: How Luxury Experiences Contribute to Consumer Selves

Martina Bauer
, Sylvia von Wallpach
, Andrea Hemetsberger

Department of Marketing

University of Innsbruck

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

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Original language	English
Title of host publication	Proceedings of the 41st EMAC Annual Conference
Editors	Paulo Rita
Number of pages	7
Place of Publication	Brussels
Publisher	European Marketing Academy. EMAC
Publication date	2012
ISBN (Print)	9789897320040
Publication status	Published - 2012
Event	The 41th Annual Conference of the European Marketing Academy. EMAC 2012: Marketing to Citizens: Going beyond Customers and Consumers - ISCTE Business School, Lisbon, Portugal Duration: 22 May 2012 → 25 May 2012 Conference number: 41 http://www.emac2012.org/r/home

Conference

Conference	The 41th Annual Conference of the European Marketing Academy. EMAC 2012
Number	41
Location	ISCTE Business School
Country/Territory	Portugal
City	Lisbon
Period	22/05/2012 → 25/05/2012
Internet address	http://www.emac2012.org/r/home

Series	Proceedings of the European Marketing Academy
ISSN	2709-1589

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Wallpach_2012_2Final published version, 99 KBLicence: CC BY-NC-ND

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Cite this

@inproceedings{20641e14e8bf4cf18253c2b6afdb7bf7,

title = "Luxury \& Myself: How Luxury Experiences Contribute to Consumer Selves",

author = "Martina Bauer and \{von Wallpach\}, Sylvia and Andrea Hemetsberger",

year = "2012",

language = "English",

isbn = "9789897320040",

series = "Proceedings of the European Marketing Academy",

publisher = "European Marketing Academy. EMAC",

editor = "Paulo Rita",

booktitle = "Proceedings of the 41st EMAC Annual Conference",

note = "The 41th Annual Conference of the European Marketing Academy. EMAC 2012 ; Conference date: 22-05-2012 Through 25-05-2012",

url = "http://www.emac2012.org/r/home",

}

Bauer, M, von Wallpach, S & Hemetsberger, A 2012, Luxury & Myself: How Luxury Experiences Contribute to Consumer Selves. in P Rita (ed.), Proceedings of the 41st EMAC Annual Conference . European Marketing Academy. EMAC, Brussels, Proceedings of the European Marketing Academy, The 41th Annual Conference of the European Marketing Academy. EMAC 2012, Lisbon, Portugal, 22/05/2012.

Luxury & Myself: How Luxury Experiences Contribute to Consumer Selves. / Bauer, Martina; von Wallpach, Sylvia; Hemetsberger, Andrea.
Proceedings of the 41st EMAC Annual Conference . ed. / Paulo Rita. Brussels: European Marketing Academy. EMAC, 2012. (Proceedings of the European Marketing Academy).

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - Luxury & Myself

T2 - The 41th Annual Conference of the European Marketing Academy. EMAC 2012

AU - Bauer, Martina

AU - von Wallpach, Sylvia

AU - Hemetsberger, Andrea

N1 - Conference code: 41

PY - 2012

Y1 - 2012

M3 - Article in proceedings

SN - 9789897320040

T3 - Proceedings of the European Marketing Academy

BT - Proceedings of the 41st EMAC Annual Conference

A2 - Rita, Paulo

PB - European Marketing Academy. EMAC

CY - Brussels

Y2 - 22 May 2012 through 25 May 2012

ER -