Luxury & Myself: How Luxury Experiences Contribute to Consumer Selves

Martina Bauer, Sylvia von Wallpach, Andrea Hemetsberger

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

11 Downloads (Pure)
Original languageEnglish
Title of host publicationProceedings of the 41st EMAC Annual Conference
EditorsPaulo Rita
Number of pages7
Place of PublicationBrussels
PublisherEuropean Marketing Academy. EMAC
Publication date2012
ISBN (Print)9789897320040
Publication statusPublished - 2012
EventThe 41th EMAC Annual Conference 2012: Marketing to Citizens: Going beyond Customers and Consumers - ISCTE Business School, Lisbon, Portugal
Duration: 22 May 201225 May 2012
Conference number: 41
http://www.emac2012.org/r/home

Conference

ConferenceThe 41th EMAC Annual Conference 2012
Number41
LocationISCTE Business School
CountryPortugal
CityLisbon
Period22/05/201225/05/2012
Internet address
SeriesProceedings of the European Marketing Academy
ISSN2709-1589

Cite this