Original language | Danish |
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Title of host publication | CRM 7.0 - AI, CX & Data : De ustyrlige kunder i en digital tidsalder |
Place of Publication | Rungsted Kyst |
Publisher | Efficiens |
Publication date | 2024 |
Pages | 219-239 |
Chapter | 14 |
ISBN (Print) | 9788799571482 |
Publication status | Published - 2024 |
Loyalitet i teorien
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Communication