Living the Brand

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

Original language	English
Title of host publication	Towards the Second Wave of Corporate Branding
Editors	Majken Schultz, Yun Mi Antorini, Fabian F. Csaba
Publication date	2005
Pages	103-124
Publication status	Published - 2005

Handle.net

@inbook{ea0532d0c01f11db9769000ea68e967b,

title = "Living the Brand",

keywords = "Branding, Corporate branding, Ansatte, Medbestemmelse, Personaleudvikling",

author = "Esben Karmark",

note = "Opstilling: 659.18 tow L{\o}be nr.: 058715",

year = "2005",

language = "English",

pages = "103--124",

editor = "Majken Schultz and Antorini, {Yun Mi} and Csaba, {Fabian F.}",

booktitle = "Towards the Second Wave of Corporate Branding",

}

TY - CHAP

T1 - Living the Brand

AU - Karmark, Esben

N1 - Opstilling: 659.18 tow Løbe nr.: 058715

PY - 2005

Y1 - 2005

KW - Branding

KW - Corporate branding

KW - Ansatte

KW - Medbestemmelse

KW - Personaleudvikling

M3 - Book chapter

SP - 103

EP - 124

BT - Towards the Second Wave of Corporate Branding

A2 - Schultz, Majken

A2 - Antorini, Yun Mi

A2 - Csaba, Fabian F.

ER -