Living the Brand

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Original languageEnglish
    Title of host publicationTowards the Second Wave of Corporate Branding
    EditorsMajken Schultz, Yun Mi Antorini, Fabian F. Csaba
    Publication date2005
    Pages103-124
    Publication statusPublished - 2005

    Cite this

    Karmark, E. (2005). Living the Brand. In M. Schultz, Y. M. Antorini, & F. F. Csaba (Eds.), Towards the Second Wave of Corporate Branding (pp. 103-124)