Linking Technological Innovation Creation to Supply Chain Management

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationStrategic Market Creation : A New Perspective on Marketing and Innovation Management
EditorsKarin Tollin, Antonella Carù
Number of pages14
Place of PublicationHoboken, NJ
PublisherWiley
Publication date2008
Pages158-171
ISBN (Print)9780470725092, 9780470694275
Publication statusPublished - 2008

Cite this

Hsuan, J. (2008). Linking Technological Innovation Creation to Supply Chain Management. In K. Tollin, & A. Carù (Eds.), Strategic Market Creation: A New Perspective on Marketing and Innovation Management (pp. 158-171). Wiley.