Leveraging Affective Friction to Improve Online Creative Collaboration: An Experimental Design

Maylis Saigot*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


Emotional contagion is a pillar of social interaction. As such, it has immense potential to facilitate communication and improve collaboration. In the context of remote collaboration, it is especially important that working partners can build trust and a sense of cohesiveness. While digital media may complicate socio-affective communication, we argue that some media capabilities are better able to support processes of affective alignment. We define affective friction as an affective misalignment between the members of a workgroup that may result in diverging affective responses to shared experiences. We propose that affective friction is a central element of affective alignment and a driving force of creative collaboration. As a result, the capacity of a medium to make affective friction perceptible to working partners is essential for successful remote collaboration. We suggest a two-stage experimental design to test our hypotheses.
Original languageEnglish
Title of host publicationInformation Systems and Neuroscience. NeuroIS Retreat 2022 : Conference Proceedings
EditorsFred D. Davis, René Riedl, Jan vom Brocke, Pierre-Majorique Léger, Adriane B. Randolph, Gernot R. Müller-Putz
Number of pages14
Place of PublicationCham
Publication date2022
ISBN (Print)9783031130632
ISBN (Electronic)9783031130649
Publication statusPublished - 2022
Event14th Annual Information Systems and Neuroscience. NeuroIS Retreat 2022 - Vienna, Austria
Duration: 14 Jun 202216 Jun 2022
Conference number: 14


Conference14th Annual Information Systems and Neuroscience. NeuroIS Retreat 2022
Internet address
SeriesLecture Notes in Information Systems and Organisation


  • Online collaboration
  • Emotional contagion
  • Affective friction
  • Media richness
  • Social presence
  • Media synchronicity
  • Media naturalness

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