Levels of Analysis in Business-to-Business Marketing

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Business-to-Business Marketing : Introducing B2B Marketing
Editors	Nick Ellis, Mark Tadajewski, Andrew Pressey
Volume	1
Place of Publication	London
Publisher	SAGE Publications
Publication date	2011
Pages	35-57
Chapter	3
ISBN (Print)	9781849205467
Publication status	Published - 2011

Handle.net

@inbook{ac2275862c61453f97da2e4595d0a9c2,

title = "Levels of Analysis in Business-to-Business Marketing",

author = "Ricky Wilke and Thomas Ritter",

year = "2011",

language = "English",

isbn = "9781849205467",

volume = "1",

pages = "35--57",

editor = "Ellis, \{Nick \} and Mark Tadajewski and Andrew Pressey",

booktitle = "Business-to-Business Marketing",

publisher = "SAGE Publications",

address = "United Kingdom",

}