Levels of Analysis in Business-to-Business Marketing

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationBusiness-to-Business Marketing : Introducing B2B Marketing
EditorsNick Ellis, Mark Tadajewski, Andrew Pressey
Place of PublicationLondon
PublisherSAGE Publications
Publication date2011
ISBN (Print)9781849205467
Publication statusPublished - 2011

Cite this

Wilke, R., & Ritter, T. (2011). Levels of Analysis in Business-to-Business Marketing. In N. Ellis, M. Tadajewski, & A. Pressey (Eds.), Business-to-Business Marketing: Introducing B2B Marketing (Vol. 1, pp. 35-57). SAGE Publications. http://libsearch.cbs.dk/primo_library/libweb/action/dlDisplay.do?docId=CBS01000417504&vid=CBS&afterPDS=true