Original language | English |
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Title of host publication | Business-to-Business Marketing : Introducing B2B Marketing |
Editors | Nick Ellis, Mark Tadajewski, Andrew Pressey |
Volume | 1 |
Place of Publication | London |
Publisher | SAGE Publications |
Publication date | 2011 |
Pages | 35-57 |
Chapter | 3 |
ISBN (Print) | 9781849205467 |
Publication status | Published - 2011 |
Levels of Analysis in Business-to-Business Marketing
Ricky Wilke, Thomas Ritter
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review