Levels of Analysis in Business-to-Business Marketing

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationBusiness-to-Business Marketing : Introducing B2B Marketing
EditorsNick Ellis, Mark Tadajewski, Andrew Pressey
Volume1
Place of PublicationLondon
PublisherSAGE Publications
Publication date2011
Pages35-57
Chapter3
ISBN (Print)9781849205467
Publication statusPublished - 2011

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