Levels of Analysis in Business-to-Business Marketing

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationBusiness-to-Business Marketing : Introducing B2B Marketing
EditorsNick Ellis, Mark Tadajewski, Andrew Pressey
Volume1
Place of PublicationLondon
PublisherSAGE Publications
Publication date2011
Pages35-57
Chapter3
ISBN (Print)9781849205467
Publication statusPublished - 2011

Cite this

Wilke, R., & Ritter, T. (2011). Levels of Analysis in Business-to-Business Marketing. In N. Ellis, M. Tadajewski, & A. Pressey (Eds.), Business-to-Business Marketing: Introducing B2B Marketing (Vol. 1, pp. 35-57). London: SAGE Publications.
Wilke, Ricky ; Ritter, Thomas. / Levels of Analysis in Business-to-Business Marketing. Business-to-Business Marketing: Introducing B2B Marketing. editor / Nick Ellis ; Mark Tadajewski ; Andrew Pressey. Vol. 1 London : SAGE Publications, 2011. pp. 35-57
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isbn = "9781849205467",
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editor = "Ellis, {Nick } and Mark Tadajewski and Andrew Pressey",
booktitle = "Business-to-Business Marketing",
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Wilke, R & Ritter, T 2011, Levels of Analysis in Business-to-Business Marketing. in N Ellis, M Tadajewski & A Pressey (eds), Business-to-Business Marketing: Introducing B2B Marketing. vol. 1, SAGE Publications, London, pp. 35-57.

Levels of Analysis in Business-to-Business Marketing. / Wilke, Ricky; Ritter, Thomas.

Business-to-Business Marketing: Introducing B2B Marketing. ed. / Nick Ellis; Mark Tadajewski; Andrew Pressey. Vol. 1 London : SAGE Publications, 2011. p. 35-57.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

TY - CHAP

T1 - Levels of Analysis in Business-to-Business Marketing

AU - Wilke, Ricky

AU - Ritter, Thomas

PY - 2011

Y1 - 2011

M3 - Book chapter

SN - 9781849205467

VL - 1

SP - 35

EP - 57

BT - Business-to-Business Marketing

A2 - Ellis, Nick

A2 - Tadajewski, Mark

A2 - Pressey, Andrew

PB - SAGE Publications

CY - London

ER -

Wilke R, Ritter T. Levels of Analysis in Business-to-Business Marketing. In Ellis N, Tadajewski M, Pressey A, editors, Business-to-Business Marketing: Introducing B2B Marketing. Vol. 1. London: SAGE Publications. 2011. p. 35-57