Original language | English |
---|---|
Journal | Journal of Business-to-Business Marketing |
Volume | 13 |
Issue number | 3 |
Pages (from-to) | 39-64 |
ISSN | 1051-712X |
Publication status | Published - 2006 |
Levels of Analysis in Business-to-Business Marketing
Ricky Wilke, Thomas Ritter
Research output: Contribution to journal › Journal article › Research › peer-review