Levels of Analysis in Business-to-Business Marketing

Ricky Wilke, Thomas Ritter

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalJournal of Business-to-Business Marketing
Volume13
Issue number3
Pages (from-to)39-64
ISSN1051-712X
Publication statusPublished - 2006

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