Levels of Analysis in Business-to-Business Marketing

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalJournal of Business-to-Business Marketing
Volume13
Issue number3
Pages (from-to)39-64
ISSN1051-712X
Publication statusPublished - 2006

Cite this

@article{f02db6c0f8ad11db9160000ea68e967b,
title = "Levels of Analysis in Business-to-Business Marketing",
keywords = "B2B-handel, B2B-markedsf{\o}ring",
author = "Ricky Wilke and Thomas Ritter",
year = "2006",
language = "English",
volume = "13",
pages = "39--64",
journal = "Journal of Business-to-Business Marketing",
issn = "1051-712X",
publisher = "Routledge",
number = "3",

}

Levels of Analysis in Business-to-Business Marketing. / Wilke, Ricky; Ritter, Thomas.

In: Journal of Business-to-Business Marketing, Vol. 13, No. 3, 2006, p. 39-64.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - Levels of Analysis in Business-to-Business Marketing

AU - Wilke, Ricky

AU - Ritter, Thomas

PY - 2006

Y1 - 2006

KW - B2B-handel

KW - B2B-markedsføring

M3 - Journal article

VL - 13

SP - 39

EP - 64

JO - Journal of Business-to-Business Marketing

JF - Journal of Business-to-Business Marketing

SN - 1051-712X

IS - 3

ER -