Level of Perceptual Expectedness Influences the Preferences for Novel Brand Logos

Martin Skov, Thomas Z. Ramsøy

Research output: Contribution to conference › Poster › Research

Original language	English
Publication date	2010
Publication status	Published - 2010
Event	Neuro Psycho Economics Conference, CBS - Copenhagen, Denmark Duration: 1 Jun 2010 → 1 Jun 2010

Conference	Neuro Psycho Economics Conference, CBS
Country/Territory	Denmark
City	Copenhagen
Period	01/06/2010 → 01/06/2010

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