Level of Perceptual Expectedness Influences the Preferences for Novel Brand Logos

Martin Skov, Thomas Z. Ramsøy

Research output: Contribution to conferencePosterResearch

Original languageEnglish
Publication date2010
Publication statusPublished - 2010
EventNeuro Psycho Economics Conference, CBS - Copenhagen, Denmark
Duration: 1 Jun 20101 Jun 2010

Conference

ConferenceNeuro Psycho Economics Conference, CBS
CountryDenmark
CityCopenhagen
Period01/06/201001/06/2010

Cite this

Skov, M., & Ramsøy, T. Z. (2010). Level of Perceptual Expectedness Influences the Preferences for Novel Brand Logos. Poster session presented at Neuro Psycho Economics Conference, CBS, Copenhagen, Denmark.