Lessons from Iago: Narrating the event of Entrepreneurship

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

To be able to demonstrate as well as argue for the possibilities of a narrative approach in entrepreneurship studies, this article focuses on some resonance between a story - the ‘Toy Story' of Terry Allen's, the Marvel Mustang story - and a passage from Shakespeare's Othello, with particular focus on the character of Iago. I argue that a narrative approach enables us to learn from the ways of Iago when analysing the ‘Toy Story'. In particular, we learn that we need to broaden the more conventional focus on opportunity recognition/evaluation/exploitation (and the resource based view) to include the time of opportunity creation. The article demonstrates how this can be done and discusses some consequences for entrepreneurship research.
Original languageEnglish
JournalJournal of Business Venturing
Volume22
Issue number5
Pages (from-to)712-732
Number of pages21
ISSN0883-9026
DOIs
Publication statusPublished - 2007

Keywords

  • Narrating
  • Desire
  • Lago
  • Event

Cite this

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title = "Lessons from Iago: Narrating the event of Entrepreneurship",
abstract = "To be able to demonstrate as well as argue for the possibilities of a narrative approach in entrepreneurship studies, this article focuses on some resonance between a story - the ‘Toy Story' of Terry Allen's, the Marvel Mustang story - and a passage from Shakespeare's Othello, with particular focus on the character of Iago. I argue that a narrative approach enables us to learn from the ways of Iago when analysing the ‘Toy Story'. In particular, we learn that we need to broaden the more conventional focus on opportunity recognition/evaluation/exploitation (and the resource based view) to include the time of opportunity creation. The article demonstrates how this can be done and discusses some consequences for entrepreneurship research.",
keywords = "Corporate entrepreneurship, Corporate storytelling, Iv{\ae}rks{\ae}ttere, udenforomr{\aa}de, Narrating, Desire, Lago, Event",
author = "Daniel Hjorth",
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}

Lessons from Iago : Narrating the event of Entrepreneurship. / Hjorth, Daniel.

In: Journal of Business Venturing, Vol. 22, No. 5, 2007, p. 712-732.

Research output: Contribution to journalJournal articleResearchpeer-review

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PY - 2007

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N2 - To be able to demonstrate as well as argue for the possibilities of a narrative approach in entrepreneurship studies, this article focuses on some resonance between a story - the ‘Toy Story' of Terry Allen's, the Marvel Mustang story - and a passage from Shakespeare's Othello, with particular focus on the character of Iago. I argue that a narrative approach enables us to learn from the ways of Iago when analysing the ‘Toy Story'. In particular, we learn that we need to broaden the more conventional focus on opportunity recognition/evaluation/exploitation (and the resource based view) to include the time of opportunity creation. The article demonstrates how this can be done and discusses some consequences for entrepreneurship research.

AB - To be able to demonstrate as well as argue for the possibilities of a narrative approach in entrepreneurship studies, this article focuses on some resonance between a story - the ‘Toy Story' of Terry Allen's, the Marvel Mustang story - and a passage from Shakespeare's Othello, with particular focus on the character of Iago. I argue that a narrative approach enables us to learn from the ways of Iago when analysing the ‘Toy Story'. In particular, we learn that we need to broaden the more conventional focus on opportunity recognition/evaluation/exploitation (and the resource based view) to include the time of opportunity creation. The article demonstrates how this can be done and discusses some consequences for entrepreneurship research.

KW - Corporate entrepreneurship

KW - Corporate storytelling

KW - Iværksættere

KW - udenforområde

KW - Narrating

KW - Desire

KW - Lago

KW - Event

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