Original language | Danish |
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Title of host publication | CRM 5.0 - De ustyrlige kunder i en digital tidsalder : Mindset, strategi, ledelse og performance i fremtidens forretningsmodeller |
Editors | Per Østergaard Jacobsen |
Place of Publication | Rungsted Kyst |
Publisher | Efficiens |
Publication date | 2020 |
Pages | 80-100 |
Chapter | 5 |
ISBN (Print) | 9788799571437 |
Publication status | Published - 2020 |
Lederens mindset sætter scenen
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Communication