Learning to Raise Money: How and When Entrepreneurs Learn from Failed Crowdfunding Campaigns

Erk Peter Piening, Ferdinand Thies, Michael Wessel, Alexander Benlian

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Abstract

The ability to learn from failure is of utmost importance to individuals, teams, and organizations. Yet, evidence suggests that organizational actors often ignore failures, struggle to understand their underlying causes, and ultimately fail to learn. Despite considerable scholarly attention devoted to this issue, our understanding of learning from failure and specifically the processes that may explain heterogeneity in learning outcomes remains incomplete. Based on the behavioral theory of the firm, we therefore examine the linkages between failure experiences, learning behaviors (i.e., explorative and exploitative learning), and learning outcomes. Using a comprehensive dataset of 62,532 crowdfunding projects, we map the learning trajectories of serial crowdfunders over time and show how their responses to project failure influence the success of their subsequent crowdfunding ventures. Our results demonstrate that failure and success trigger distinct learning processes – while failure is positively related to exploration, success increases the likelihood of exploitation. In turn, we find that exploration is negatively and exploitation positively related to future crowdfunding success. Moreover, we find some support for our assumption that temporal and social factors act as moderators influencing how entrepreneurs respond to performance feedback.
Original languageEnglish
Title of host publicationProceedings of the Seventy-ninth Annual Meeting of the Academy of Management
EditorsGuclu Atinc
Number of pages1
Place of PublicationBriarcliff Manor, NY
PublisherAcademy of Management
Publication date2019
DOIs
Publication statusPublished - 2019
EventThe Academy of Management Annual Meeting 2019: Understanding the Inclusive Organization - Boston, United States
Duration: 9 Aug 201913 Aug 2019
Conference number: 79
http://aom.org/annualmeeting/

Conference

ConferenceThe Academy of Management Annual Meeting 2019
Number79
CountryUnited States
CityBoston
Period09/08/201913/08/2019
Internet address
SeriesAcademy of Management Proceedings
ISSN2151-6561

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