Learning to Play in the New "Share Economy"

Susan Fournier, Giana M. Eckhardt, Fleura Bardhi

Research output: Contribution to journalComment/debateResearchpeer-review

Abstract

Can an auto rental company fully integrate its car-sharing start-up without losing customers?
Original languageEnglish
JournalHarvard Business Review
Volume91
Issue number7, 8
Pages (from-to)125-129
Number of pages5
ISSN0017-8012
Publication statusPublished - Jul 2013
Externally publishedYes

Cite this